Project Brief: To create a sports league or event that promotes equality. The essence of the project was to inspire and elevate stories about athletes that put everyone on an equal playing field regardless of gender, race, or sexuality.
My Role: Creating video production and slide deck. Giving strategic direction to the campaign.
Project Brief: Create a visual trend board for a brand that details color palettes, materials, design inspirations and storytelling. This was my take on a Nike esque product line.
Performed extensive research into Nike’s portfolio of WNBA players to uncover rich athlete stories. Collaborated with industry professionals including brand consultants, production creators, and digital brand managers. Created this slide deck of insight and provided it to Nike as a part of solicited project work.
Project: To audit an existing brand and understand its product life cycles, target consumers, brand positioning, social visibility, and market segmentation. Additionally, provide strategic recommendations on how the property can continue its success and gain longevity.
Brief: To find a cohesive sponsorship opportunity and vet out what that sponsorship would look like. Elements of the project included target audience, timeline, budgets, activations, measurement, partnerships, and market sizing.
Wolfpack - An REI branded backpack for dogs. Imagery shows the color and trend boards as inspirations for the product line.